About Us

SwaggerPlanet is where people go to have fun and learn something new about the latest trends in beauty, technology, and lifestyle. There will be a gentle explanation of why the latest denim cut might make some people nervous if there is one. We're the first to try out cutting-edge cosmetics, and we only report on those that we think are truly worth trying, complete with detailed reviews, lists of ingredients, and instructions. We question everything and let you know which brands can be trusted ("green," "clean," and "sustainable" are all actual words, and we don't stand for greenwashing).

Everybody is included in this, and we mean it. SwaggerPlanet is where all the latest beauty and style trends are revealed. Ensuring everyone is represented genuinely and substantially is central to our work.

Whether you're here for the latest in fashion, beauty, fitness, travel, technology, or our take on the cultural moments that inspired them, we hope you find something that speaks to you and makes you feel like a part of our audience.